Sidewalk Board Signs Let Customers Know You're Open for Business
With the arrival of spring and the expansion of COVID-19 vaccinations, more and more people are feeling the urge to spend time with family, friends and colleagues. Last year, outdoor dining offered the opportunity for folks to get out of the house and enjoy a meal. With indoor dining capacity limits still in place due to the ongoing pandemic, restaurants are once again offering outdoor options. In many cases they have upped their game, expanding their spaces to accommodate increased capacity and constructing permanent or semi-permanent structures – complete with elegant décor, lighting and plenty of heaters or fire pits.
Get Your Message Out with Custom Signage
Whether you’re serving patrons on a patio or sidewalk, or in a parking lot or backyard, it’s important to let people know you’re open for business. Many outdoor venues are not visible to passersby. If they are, prospective customers want details about everything from hours of operation to what restaurants – and other businesses – are doing to create safe and healthy environments, both indoors and out.
While there are many sophisticated ways to promote your business, using sidewalk board signs can be effective and cost-efficient. Over the past year, Traffic Safety Direct has seen the demand for custom signage increase dramatically – whether to communicate capacity and purchasing limits, changes to operating hours, or to identify parking spots for curbside pickup. Signage is also a highly visible way to promote compliance with the mandatory social distancing guidelines that have been put in place to help ensure health and safety.
Capture Your Customer’s Attention with a Sidewalk Board Sign
During this time when guidelines and requirements can change in an instant, the ability to customize your sidewalk messaging is essential for keeping customers up to date. The QLA-Plus Rolling Sign Holder is quick-loading and holds two standard 24” x 36” x 4mm corrugated plastic sign panels (sold separately). This adaptable stand is ideal for custom graphics or when you need to change messages frequently.
Traffic Safety Direct’s custom sign department designs signage to fit all of our sign stands and convey your specific messaging. Here are three quick tips from our experts for making the most of your sidewalk board signs:
- Keep your message to a minimum: Use as few words as possible to convey your message in order to catch the attention of drivers and those walking by quickly.
- Promote what’s new: List changes in hours, showcase daily specials, or promote takeout or curbside pickup options.
- Add social media tags: Including a simple tag like "follow us on…” allows customers to check your restaurant on their smartphones as they walk by and get regular updates via their favorite social platforms.
No Sidewalk? Go with a Banner!
For storefronts that don’t lend themselves to sidewalk board signs, Traffic Safety Direct can create full color, high quality, affordable banners which can be fully customized. Whether you are offering a special Mother’s Day brunch or looking to book your outdoor tent for graduation celebrations, we can create unique promotional banners with eye-catching colors and an appealing design to help spread the word.
Emerge with a Message
If your business is reopening, expanding or launching a special spring promotion, you want to emerge from the winter doldrums with a clear and inviting message. In addition to our banners and sidewalk board signs, check out our selection of easy-to-use folding sign stands and contact our full-service sign shop to help you design the right signs to keep your customers informed, healthy and safe.
For more information on our custom sign services, give us a call at 888-260-3246 or e-mail SignShop@TrafficSafetyDirect.com.